Work that matters is consistently making our Art better.
We need to make work that matters for the people who care about our Art. It is easy to be average it takes little effort and low risk, but it will always be average work. To make work that matters takes risk and emotional energy and we invest something in it that average doesn’t have, the desire for constant improvement. Average does not have to improve, it’s just average and that is easy to do and nobody cares. Consistent improvement can be measured, we will see the improvement in our work, because it matters to you the creator and to the people who care about your Art. It always matters.