“ Is now the right time to quit my job and become a full time Artist?”
I
saw a post on an Artist group page where someone had decided to quit
their day job and go full time painting and earning their living from
their art and then wanted to know what all the others thought?
I
read all the encouraging comments about his great decision etc but I
really only agreed with one comment and it said,
“Can
you get your job back?”
In
my business I get asked this question a lot by Artists believing that
they have what it takes to earn a living from their art and the
answer I give is always the same.
Are
you already selling more than you earn from your day job and if not,
do not quit your day job.
It
does amaze me the blind optimism of some Artists, who always tell me
about the thousands of
likes
they get on Facebook and all the encouraging comments they get,
mainly from other Artists and I do point out that if likes do not
translate into sales, then they are just likes.
I
do want all good Artists to succeed and I know some do walk out of
their day jobs and do make it but they are the exception to the rule.
The
reason I always caution Artists from making this decision, is because
I do not want to see them make a foolish decision that in the long
run will hurt them not just financially but more importantly hurt
them emotionally and personally.
So
you want to be a full time Artist?
Here
is my plan for your life if you were asking
my advice.
So
here we go, four simple steps to think about. There are more but this
is a good start.
[1]
Do you have enough money in the bank to live on for 18 months with no
income?
[2]
Do you have any collectors who are prepared to help you by buying
work on a regular basics?
[3]Do
you have a Gallery that will represent you and show your work
regularly in group shows, art fairs and give you one person
shows?
I
am presuming you want to the Gallery route, but maybe you want to do
the Art Fair circuit, then there are costs involved there as well.
[4]
How are you promoting yourself?
It
is your responsibility to get your name out to your potential
customers, unless of coarse you engage the services of an agent, but
there are no guarantees that sales will come.
Facebook
Use
it as your bill board to connect with potential buyers.
Instagram
Don't
just put up pictures explain your art, sell it.
And
other social media platforms.
Emails.
Regular
weekly emails to all your customers and supporters, telling about
your latest work, what’s happening in your life and
occasional specials you are offering at your studio.
Invite
people to your studio, people love to see where the Artists creates
their work.
Story
tell your Art and life through a
weekly blog on Facebook
to tell everyone about
your art, your work progress, your studio, your life your dreams and
this has to be every week.
You
must promote the whole package, your Art, the Artist and Artist life.
All this creates the package that people will buy into and like you,
because you are not just selling paintings now, you are selling "
you" and selling " the artist life" and of coarse "
the Art."
This
just a few of the marketing tools that you will have to do to
survive.
All
of this takes hard work and time and then you still have to paint
great selling paintings and that also takes preparation and time.
I
am hoping that you get the picture and today in such a crowded Art
market even when you make the big time you will have to market
yourself to stay there.
To
be a successful full time Artist is very hard work, no more 9 to 5,
you work until it is finished, in the early years no more weekends
off because you are out promoting you work and them come back to
the studio and paint.
As
a hobby painter you love painting and being a creative person and
doing wonderful paintings at your leisure.
To
be a full time Artist you are now
in the Art Business and there are two words Art and Business and
until you are successful you will be every employee you need, you
will do everything and still you have to paint.
What
is the best time to give up your day job and paint full
time?
I
consider the best time to give up your day job to go and paint full
time is when you are forced to, meaning
that you are selling so well that your day job is hurting your
painting sales.
Otherwise
take the sage advice of the person who commented on the earlier post,
“Can
you get your day job back?”
Comments
Post a Comment