The perceived value.




A great gallery will complement the collector on being the kind of buyer they are looking for, a truly special buyer and the gallery is so happy the collector will be owning this particular painting, they want to make the collector believe that they are doing the gallery a favour.

They want to tell the collector about the painting and why it is so special and why the Artist created it, there is always a story.

They truly care about the buyers experience purchasing the painting as it is the beginning of a long term relationship and they know if the collector has an amazing experience the first time they will come back again in the future.

Yes there is a lot of money involved and we know it is a valuable painting, but that is not enough, because it has to be about the discerning buyer, that special group of people who buy paintings like this.

The sales person will not ever talk about the price, they know it’s expensive, but price is never a problem when the perceived value is greater than the cost, the sale will happen.

When you are selling your paintings to your customers, be sure to make it an enjoyable experience more valuable that the price, rather than just a financial transaction.

Give them a sales experience that they will talk about to others.

When the perceived value is greater than the cost, the sale will happen.

.


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