Your miracle #3

Third phase, post opening night.

Now after the opening night, be at the Gallery every day you possibly can, even paint in the Gallery and video it, and put it up on Facebook because people love to watch the Artist work.

Most important that you be there every weekend from opening to close.

Now why do this?

You have invested a serious amount of money into this show, so why not give it your best for the full length of the show?

This is your money, do not just leave it to others who do not care as much about your work as you do.

Tell people through social media that you will be there at the gallery every weekend of your show and to come and meet you.

Do videos from the Gallery talking about your paintings and put them up on Facebook with an invite to come and meet you at the gallery.

Email all your friends and contacts and invite them to come to the Gallery and tell them you will personally show them around and discuss your paintings.

All the new email addresses you got on opening night, email all these people and invite them again to the Gallery for a personal tour of your work with you.

It takes total commitment and you will reach new people.

So often as Artists we forget how much it all costs in time, money, effort and we trust others with our future and allow them to control the situation and then when nothing sells we are terribly hurt and complain.

If you are going to put this much investment into your exhibition then get in and put in all the effort and work you can, be there with your exhibition, so that when customers who do come in you can interact with them, promoting and selling your paintings and yourself.

After your show closes, scale back your emails to weekly or monthly, but keep doing it and writing your stories about your Art and post them on Facebook and continue to do videos because you are now working towards your next opening night.

Always be gathering intelligence, email addresses and cell numbers because another show is always coming and now you know what you need to do so prepare well in advance.

Now do not trust your memory to remember everything that took place in your opening or over the time of the exhibition, so write about what worked and what didn't work in your opening and exhibition and what you could do to improve the experience of the buyer and hence make more sales.

Debrief yourself, learn all you can from the experience and put it in your journal for your next exhibition.

Preparation builds the platform for success and you are the key to your continued success.

Yes it is hard work but do it and you will see the dividends in your future exhibitions.

This is your career and your money, you be responsible.

Your money will fly away if you don't learn how to do the work to keep it and increase it through sales.