Changing the game.
When
people talk about changing the game I always used to think, well what
could you do differently, it’s the Art world it is what it is?
Yet
the Art world over the last twenty five years has made some very big
changes, especially now with the internet.
We
have seen Galleries become less and less and loose their power as the
gatekeepers.
We
have seen the rise of the blockbuster Art fairs and that has eaten
away at gallery sales.
We
have seen the rise of small auction houses and this has a big impact
on gallery sales.
We
have seen social media free the Artist from dealers and galleries and
they can now deal and sell directly with the public.
We
have seen online galleries open up with unlimited wall space eat into
brick and mortar gallery sales and other new innovations.
So
the game really has changed and Artists are seeing themselves in
charge of their careers.
Artists
today can earn a great living selling their Art without ever showing
in a gallery, this was unheard of when I started selling Art back in
the 1970’s if you couldn’t get into a gallery and knew you never
would, then you had to enter every Art competition and Art show going
and hope for sales, but few collectors went to these shows.
The
Art world has changed and Artists need to be seeking change.
What
will change the game is actually changing the game.
Changing
the experience of talking about you and your Art so radically, that
people will choose to do it.
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