Target the people who are already believers.

 


It is very hard to convince someone who loves a certain brand that any other brand is better, they are just not listening.

The same with Art, there are the people who love it and buy it and the ones who just couldn’t care less.

You are far more likely to sell to the one ones who love it and buy it than the ones who don’t like Art.

But we often chase after the ones who couldn’t care less trying to convert them and we try hard to reach them.

We work hard tying to get their attention to make an impact but they are just not listening.

Get the attention of the Art lovers who don’t know you yet, they want to hear from you and will welcome all you have to share with them.

Target the people who are already believers, don’t try and convert the nonbelievers.


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