They buy emotionally.


Most Artists spend to much time worrying about the wrong things that most often the stranger is unaware of, people buy because they desire something and then they want it, most just say I like that, I want it and buy it.

We still have to meet the stranger and connect with them and build a relationship, but even all that does not guarantee a sale unless they want the painting, they are moved emotionally.

Of course if you have done all I have said and they like you and trust you, then you have a far greater chance of them liking your original painting and then wanting it.

People seldom buy because they need something, most buy because they want something, they desire it.

That is the emotion we want to arouse when they see our original paintings.

If they desire it, then they will want it and will buy it.

We need to major on the relationship between you and the stranger, build desire for your original painting by story telling it enthusiastically and describe how much you love it, be emotional and enthusiastic, it’s contagious.

Always be genuine, do not lie or exaggerate, people will see through that quickly and you not only lose the sale but your credibility as well.

People buy what they want, because they desire it.

.

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