How do I get their attention?
I could go over all the different things that I have told you before and they are very important, being on social media platforms, being part of Artists groups on line, sending out your emails to collectors and friends of your Art and being part of group shows and art Fairs. I am sure you all doing most of this but still I still say you need to get attention.
One of the most successful selling Artists that I knew, who knew how to get peoples attention, will never show in the MET or in a National Gallery, or any high brow gallery but his paintings are in lots of homes and loved by many. The reason I say that he was successful is that he made a consistent living from his art and he got peoples attention.
He painted portraits and houses and pet portraits and you all know my thoughts about those but he knew how to gets peoples attention and if you use the principles he employed, I know that they will work for you.
He used to turn up every Sunday morning and set up his easel on the street in front of a closed store near the open Newsagents, where everyone would come early Sunday morning to buy their newspaper. He was always there from 6am until after 11am when the Newsagents would close and he would do this all year round.
He had his name on the back of his chair and a display beside his easel showing photographs and his original painting with sizes and prices, examples of his portraits, pet portraits and peoples houses that he had painted and he sold very well.
Every time I met with him he was always working on new commissions and delivering finished work.
Why was he so successful?
He had a product that appealed to the masses.
He always turned up every week and people began to notice him.
He was prepared to put himself out there on the street and get noticed.
He was friendly and always stopped painting when someone came up to look at him, he would get up and chat with them.
He built a client base because like the newsagent he was always there every Sunday and people noticed. At first they laughed at the strange Artist sitting there painting, but one by one people got curious and came up and spoke to him and bought a commission. His prices were very reasonable and he painted enough commissions that he earned a reasonable living doing the thing he loved the most, painting.
Now the principles of what he did you can apply to your social media presence, the local weekly market, the monthly Art Fair or whatever Art show you are part of.
He turned up, he was reliable, same time every week of the year, rain, heat, cold and sunshine he was there, he was in the Art business and he treated it as work.
The simple principles that this Artist used, knowingly or unknowingly, worked and I believe if you apply them they will work for you..
.
1. Consistency…. He always turned up, same time same place. If you say you will be there, then be there.
2. Self belief….. He believed in himself and his Art and put himself out there.
3. Good product…. He did good portraits and pet portraits and he priced so that the customer could see the value. His paintings were priced to sell and he gave good value for their money. When value exceeds price you will sell every time.
4. Hard work……..He always did what he said he would do, he worked hard on his commissions. He promised long and delivered short.
5. Patience……...He was patient and built his business over time, it took time to get the first sale. Patience is so important.
6. He was good value……..He had good people skills, his product was good and he sold it with a smile and he was chatty. He was a nice guy and people liked him.
If they like you they most times will also like your paintings.
He painted portraits and houses and pet portraits and you all know my thoughts about those but he knew how to gets peoples attention and if you use the principles he employed, I know that they will work for you.
He used to turn up every Sunday morning and set up his easel on the street in front of a closed store near the open Newsagents, where everyone would come early Sunday morning to buy their newspaper. He was always there from 6am until after 11am when the Newsagents would close and he would do this all year round.
He had his name on the back of his chair and a display beside his easel showing photographs and his original painting with sizes and prices, examples of his portraits, pet portraits and peoples houses that he had painted and he sold very well.
Every time I met with him he was always working on new commissions and delivering finished work.
Why was he so successful?
He had a product that appealed to the masses.
He always turned up every week and people began to notice him.
He was prepared to put himself out there on the street and get noticed.
He was friendly and always stopped painting when someone came up to look at him, he would get up and chat with them.
He built a client base because like the newsagent he was always there every Sunday and people noticed. At first they laughed at the strange Artist sitting there painting, but one by one people got curious and came up and spoke to him and bought a commission. His prices were very reasonable and he painted enough commissions that he earned a reasonable living doing the thing he loved the most, painting.
Now the principles of what he did you can apply to your social media presence, the local weekly market, the monthly Art Fair or whatever Art show you are part of.
He turned up, he was reliable, same time every week of the year, rain, heat, cold and sunshine he was there, he was in the Art business and he treated it as work.
The simple principles that this Artist used, knowingly or unknowingly, worked and I believe if you apply them they will work for you..
.
1. Consistency…. He always turned up, same time same place. If you say you will be there, then be there.
2. Self belief….. He believed in himself and his Art and put himself out there.
3. Good product…. He did good portraits and pet portraits and he priced so that the customer could see the value. His paintings were priced to sell and he gave good value for their money. When value exceeds price you will sell every time.
4. Hard work……..He always did what he said he would do, he worked hard on his commissions. He promised long and delivered short.
5. Patience……...He was patient and built his business over time, it took time to get the first sale. Patience is so important.
6. He was good value……..He had good people skills, his product was good and he sold it with a smile and he was chatty. He was a nice guy and people liked him.
If they like you they most times will also like your paintings.
These a simple steps you can apply to social media or the local market, you need to be there, be consistent, believe in your self and be patient, it takes time.
Sadly a lot of Artists give up to quickly, loose hope, stop painting and go and watch tv.
He was there in the middle of winter 0c, he turned up.
You have to admire that kind of diligence, persistence and self belief and other Artists wondered why he sold so well?
Sadly a lot of Artists give up to quickly, loose hope, stop painting and go and watch tv.
He was there in the middle of winter 0c, he turned up.
You have to admire that kind of diligence, persistence and self belief and other Artists wondered why he sold so well?
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