Positive gossip?
Still
today, word of mouth is the best form of advertising there is.
Your
customers talking about you and the painting they bought from you
with other strangers is the best advertising you will ever get.
When
they talk about you they are spreading the word about your work.
Give
them lots to talk about when they buy your painting.
Story
tell your painting, write out the story and give it to them.
Make
sure they have your personal story, written out, include your email
address, phone number and studio address.
Make
sure you have a Certificate of Authenticity for them.
Make
sure you have a picture of you with the painting and a catalogue
number for the painting, so there is a record for the future, never
forget about legacy.
Importantly
make sure you give them after sale service, get their email address.
Send
them emails about what you are doing and where you are showing.
Be
available for your customers, connect with them, talk about your Art
work, be happy and friendly.
Get
your buyers talking about you in a positive way, always give them
lots to talk about, your Art and you the Artist.
How
we underestimate the value of a genuine smile and the personal touch.
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