Build your Art business.
In the Art Business you must
pay your dues, it takes time and there are no shortcuts.
Of course we have all heard of
that one person who has made the big time with seemingly little
effort but that is not the normal, the normal is that it takes years
of hard work and dedication to become a success.
You must do the time to learn
your trade, like any profession you have to start at the beginning
and build your reputation, that means getting the attention of
strangers and getting known by strangers.
Now I truly believe that every
Artist can have some success, I believe that every Artist can earn a
living from their Art, but it is not easy, it is hard. Like any small
business you have to survive, grow and build your business and that
will mean learning new skills as well as painting wonderful original
Art works.
You must do the group shows,
the competitions, the Art Fairs and anything else you can do to get
your Art in front of strangers and mostly it is up to you and you
alone to do that.
There are no short cuts and if
you think you have found one then most probably it will cost you time
you cannot afford to waste.
Honestly Galleries and dealers
are not the answer to your Artistic success, you are the answer to
your success. Galleries and dealers will handle you if you can sell
well and return them a good profit as that is the market that they
play in, so many Artists put paintings into Galleries and think that
they have made the big time only to find in the six months time the
Gallery rings them to come and get their work, because it has not
sold..
We have been told for years by
the Art institutions, Art schools, Galleries and dealers that without
them you cannot make it in the Art world and that is totally wrong,
you now have the internet and that broke the shackles of the
gatekeepers, they are still singing the same song but less and less
Artists are listening as Artists and collectors now can connect
directly through the internet. The Galleries and dealers want their
commissions but with the internet you do not have to pay commissions
and the collector can get a better deal.
The more you put your work out
on the internet and talk about your work so you will beginning to get
the attention of strangers. It will take time but you will grow and
build a community of collectors around you, so post your work every
day and talk about it, get on to every Artist group site you can and
show and talk about your work.
You are the key to your
success and there are no short cuts, stay on the path, work hard on
your craft, learn all you can about social media, selling, marketing
and public speaking and be patient, it takes time.
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