New skills we need.




“Regardless of what trade or profession you're in, you have to sell yourself and your skills... and that includes artists.”
I read this in a trade journal and I thought how true it is. We are all selling ourselves and our skills all the time. To survive as an Artist or a baker we have to make sales. Everyone unless they are supported is faced with this question, I must sell.
Even the person who has a 9 to 5 job is selling their time and skills to their boss in return for a wage.
So we as Artists must understand the reality of the new Art world we live in where the internet has disrupted the Art business to such a state that Galleries are no longer the gate keepers and Artists can go directly to their customers and sell.
In the old days Artists and collectors were kept apart by the Galleries so they controlled the sale and earned their commission but in this world we live in today where Galleries are slowing closing we have to now deal one on one with our customers and it is not going to change and we need to get the necessary skills to navigate this new Art world.
Artists spend so much on Art supplies, framing and going to workshops on how to get new Art skills but so few consider the fact that the new skills they need are how to sell.
All these skills are available to be learned for free on the internet. You can do tutorials on selling and watch videos by the best sales teachers in the world for free.
There are sales courses you can do that will help in social media selling and face to face selling all available for free or at little cost on the internet.
I was saying to an Artist friend this morning I wish all this information was available when I started in this business it would have saved a lot of tears.
Artists you live in the greatest time in all history for Artists, no gatekeepers and you can reach out to the whole world and build a following and sell your Art.
It is just a matter of learning a new skill and doing it, remember the secret is that there is no secret and it will not happen if you don’t do it.


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