Ask permission.




I always say to give yourself permission in your Art practice but this is one area where you need to get permission.
It is very important that you have the email address of your buyers and contacts, when you get email address off them ask permission if you could send them your monthly newsletter.
Getting permission is so important because that gives you their consent to contact them and build a relationship and this is what we want, relationships with our buyers and potential buyers.
Once this is established you can now send them your monthly newsletter telling them of future shows, painting specials in your studio for your newsletter friends only, open days at your studio and all the studio gossip etc that you can think of, if you have cats and dogs in the studio include them it all builds connection.
Make it just a chatty newsletter about you and your Art.
Do this every month and occasionally a friendly email for each one of them saying hi and inquire about your painting they own.
If you do not have a monthly newsletter, start one and start building relationships.
The key to after sales service is building relationship off permission, they will become your friends as well as your collectors.



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