Do it by the book.[somethings]

If we are in a jet going from Manila to Sydney then we want it to be a perfect flight, no incidents, by the book.

If you are a heart surgeon and you are operating on us we want it to go perfectly, by the book.

If you make pacemakers that go inside people to keep them alive, then we want every one made perfectly to spec, by the book.

But you are an Artist and we want you to innovate and break all the rules, we want you to throw out the book and do it your way.

We want new and different, we want the original you, we don’t want a repeat of yesterday, we don’t want copies and we don’t want by the book.

We want you to startle us, make us look with wonder, we want to be transported to a new reality, we want different, you are the Artist take us somewhere new.

Art is not by the book, it is by your imagination.

Imagine what you can create?