The internet brings change.
Today
Artists have the technology to promote themselves and sell their work
in any country in the world without the need of a Gallery or dealer
and they can cut out the middle man and not pay commissions and many
think the old Gallery system can last?
More
and more in the future collectors will go straight to the Artist and
deal directly with them and not go through a Gallery and this will
continue to grow and become the normal.
Some
people want to keep the perfect of the past, the romance of the
Gallery, they wanted to keep film in cameras as well and keep the
record store but they are both a distant memory.
Art
Galleries are going to have to evolve and innovate and embrace the
new technology and change just as Artists are having to do so, they
will become the place of the well known bankable Artist only and the
unknown and emerging Artists will have to discover new ways to sell
their Art through the internet.
With
so much change going on in every industry, of course that change was
going to impact on our industry and I believe it is one of the most
exciting times to be an Artist and to be able to run your Art
business free from the gatekeepers of the past.
The
Art industry will continue to change, embrace it and learn all you
can about the new technology because you are now selling into a
Global market.
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