New ideas.


New ideas do not spread quickly, people are addicted to average.

Most people buy Art that they recognize, most are afraid to buy what is very different and edgy.
Our job is to educate people to see more in Art than a pretty picture that they recognize, we want people to look at work they don’t recognize and think about it, why it’s so interesting and different these are two good reasons to look at the painting.

If we want our new ideas to spread, then tell a story about the work and get peoples attention and interest.

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