Create demand.

It is human nature to quit when it hurts or gets hard and this is what creates scarcity.

This is why we hear Artists say “ My paintings speak for themselves.”

That makes it easy and it’s a great excuse and I don’t have to learn to sell because selling is hard, yet it is skill that everyone can learn.

The is also why so many Artists at openings, be it at group shows or one person shows, stand to the side and do not speak to the people who are looking at the paintings and use the excuse that the people will connect with the paintings.

These same Artists get upset when another Artist goes and speaks to the visitors.

Why don’t they talk to the customers?

Because they make excuses like the people will connect with their paintings or the paintings speak for themselves, but they don’t, paintings don’t speak.

The reason they do nothing is because it’s hard to walk up to strangers if you scared inside and the thief is going crazy, much easier to sit down and make excuses and by doing so they loses sales.

Meeting people and talking with them is a skill that can be learned by every Artist.

I have seen from experience that the Artists that are prepared to sell their work and talk with strangers sell more paintings because the other Artists who are not prepared to do so have created scarcity and the one who is talking with the customers creates demand.

Artists learn the skill of selling and the skill of talking to strangers it will revolutionize your Art business and create demand.