Buying decisions.

 Human beings don’t make rational decisions when buying they make emotional ones.

Yet so many Artists leave the selling of their Art up to their painting, hanging in an Art fair or gallery.

My attitude is that painting’s don’t sell themselves, people sell Art.

If people don’t make rational decisions when buying, then we should really be appealing to their emotions when we sell our Art.

How do we do that?

Include a short story about your Art that will connect to the emotions of the viewer, it just needs to be a few short meaningful lines.

It might not seem like the right thing for some Artists to do as they believe that their paintings sell themselves, but if you are emotionally involved with your Art work then express it in a short story as most people make their buying decisions based on their emotions.

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