More changes yet.
We live in a new day and the Internet and Social Media are now part of the new business life of the Artist.
It will mean longer hours for the Artist, painting and marketing their work, but never before has the individual Artist had such a long reach into the public as they have today.
An Artist with a lap top and a camera can reach potentially millions of people on a daily basics, something that was unheard of 20 years ago and they are now more in control of their destiny than ever before.
The Artist can now control where they show their work and where they sell it. The middle man has been cut out and now the Artist because of the internet can sell direct to the collector without the need of a Gallery or dealer.
We live in a time where the unknown Artist has a better chance of selling now than ever before and that is because of the Internet and that is good for the Artist and the Art business.
With this new opportunity also comes a greater responsibility for the Artist to get their name out there and that will mean a lot more work. The Artist of today is not just a creative Artist but also a marketer on the internet, the game has changed forever.
Yes I agree life has changed completely and will never go back to the way it was.
Galleries are now broken and are going to have to reinvent themselves or they will go the way of Record Stores and the Kodak.
We will see a lot more changes yet, especially to our industry.
As an Artist you need to be present on the internet as I talked about yesterday and if you long for the way it used to and hope it will go back you are going to be disappointed.
It will mean longer hours for the Artist, painting and marketing their work, but never before has the individual Artist had such a long reach into the public as they have today.
An Artist with a lap top and a camera can reach potentially millions of people on a daily basics, something that was unheard of 20 years ago and they are now more in control of their destiny than ever before.
The Artist can now control where they show their work and where they sell it. The middle man has been cut out and now the Artist because of the internet can sell direct to the collector without the need of a Gallery or dealer.
We live in a time where the unknown Artist has a better chance of selling now than ever before and that is because of the Internet and that is good for the Artist and the Art business.
With this new opportunity also comes a greater responsibility for the Artist to get their name out there and that will mean a lot more work. The Artist of today is not just a creative Artist but also a marketer on the internet, the game has changed forever.
Yes I agree life has changed completely and will never go back to the way it was.
Galleries are now broken and are going to have to reinvent themselves or they will go the way of Record Stores and the Kodak.
We will see a lot more changes yet, especially to our industry.
As an Artist you need to be present on the internet as I talked about yesterday and if you long for the way it used to and hope it will go back you are going to be disappointed.
Times have changed.
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