After Sales Service.
It
is easier to sell to someone who has already bought a painting off
you than to find a new customer.
Peter
Drucker said, “ … business is about getting a customer and
keeping that customer.”
We
need to build our After Sales Service into
our Art practice.
When
we sell to a stranger we need to make sure that we get their,
Email
address and it
is also very
important to ask
their permission to put then on your monthly email newsletter.
Your
first email to them should
be in the
week after the sale it
is
a
follow up
note
to
make sure they are happy
with their purchase and to thank
them again.
Most
Artists do not think about after sales service as they mostly apply
it to other industries, but it is vitally important in our Art
business as we do sell a product and we want follow up sales from the
customer.
After
sales service builds a relationship with the customer and you will be
able to offer them new paintings in the future because of the
relationship of trust that you are building.
Remember
to take care of your old customers they have already showed that they
like your work, so follow them up and in a friendly non threatening
way show them new work in your monthly newsletter.
After
sales service keeps customers.
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