Your call is important to us.

 How many times have I been on call waiting and hearing this over and over knowing full well my call wasn’t important because if it was, someone would be talking to me.

Careful when we use caring words or statements with a customer, quickly follow it up with action.

If the call is important then treat it as so and answer it.

When people are calling and there is a delay it would be better to say, I apologize for the delay and we are working hard on improving our services and don’t tell me I am important.

Caring for our customers must be genuine and if it isn’t we are hurting ourselves.

Hello your call is important, it’s Mark speaking.

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