Consistency in the Market place.
It
very important that we also build consistency in how we promote
ourselves.
Selling
our work is extremely important to the Artist who puts a price on
their paintings, so we need too be consistent in how we present our
work to the public.
Sales
is all about building relationships with strangers and turning them
into friends and collectors and we can begin that process through
social media.
Now
nothing will ever be as powerful as face to face talking or word of
mouth advertising but social media can get us front of a lot of
strangers who maybe encouraged to buy.
Facebook
and all the social media platforms preform better for you if you
consistently post, either daily or a few times a week or weekly, that
is a decision that you must make and once the decision is made you
must stick to that.
By
doing it consistently is what brings results, collectors friends and
fans learn when you normally post and look out for you.
The
internet is just the same as a bricks and mortar establishment, if
every time we went to the mall and it was not there, it had moved we
would soon tire of looking for the mall.
Now
with all the competition out there by so many Artists if you want to
get some advantage be consistent with your postings, this will bring
results.
Now
with my program of six days a week, a daily video and a daily blog, I
know that everyone is not going to look at it every day but I know
when they want to look at it, it better be there because I said it
would be and so people expect us to keep to our word.
Consistency
in doing this gives forward movement and momentum to your page,
people know if they go to your page your post will be there.
Once
you make the decision to post on certain days, then the decision is
made and you just do it and be consistent.
If
you consistently engage in the sales process of getting your self out
there on social, you will get known and you will in time get sales,
maybe not directly from the social page but from people seeing you on
social and connecting up with you at a show.
Do
not underestimate the value of being consistent on social networks,
this is a business and being consistent on it will give you a big
advantage over those Artists who do it spasmodically and erratically.
Social
media is serious, it is not a play thing, it can make your Art
business.
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