A different Art Business.
Galleries
will not just disappear
or
totally disappear, what I
am saying is those that do not change, will disappear and those that
embrace the new technology will go on and
prosper, but it will be a
different Art business.
For
those who run Gallery it
would not be wise to consider what has been a perfect industry for
so long cannot
just disappear
quickly, look at the music industry, we
can easily go the same way.
The
biggest problem with any industry and especially the Art industry is
the collective thinking
that this is how it
has
always been done,
so it will go on forever, it will not.
Galleries
will change.
Art
schools will change.
Artists
will change.
The
Art business will change.
We
must change and embrace the new technology
and go forward.
This
change will continue to
come as the 20 to 30
year olds enter into the art market and use technology to
do their buying and recording of
their Art collections, we
must all employ
as much social media as
we can as our
major strategy
to reach people and sell
Art.
I
find this so interesting, next
time you are at an opening or an auction preview
watch
how both young and older
people are using their
phones to take pictures, a
revolution is happening.
It's
a new day.
How
do we make these
change that needs to take place?
I
have no idea, we are trailblazing now
and going forward without
a map, it will not be easy but it is exciting.
Experiment
and go forward, being willing to be first to do something new.
One
thing I do know is that it is all about connecting with people now,
building groups and building relationships, hard
sell is finished.
Today
an Artist
can talk by video chat to their
collector from another
country at any time, show
their
new paintings, do the transaction with Paypal
on their web site and
ship to anywhere in the
world without ever having
to step into a Gallery or Auction house.
The
revolution is here.
Comments
Post a Comment