A question from a friend.
One
question for you. “In your opinion, why is it that women have such
a difficult time in breaking through to the 'big time' so to speak in
the art world? Thanks.”
This
is such a good question and really made me think, so I will say what
I think, with this caveat, that it is only my opinion.
I
do not think woman or men are more talented than each
other, so for me talent does not come into it.
We
are in an industry that wants longevity
of sales, a student comes out of art school gets into a gallery and
sells through the Galleries for years. Most men can do this
but it is much harder for women, in the beginning out of art school
they are seen as the
same but what if the female Artist
decides to
have children.
Unfortunately
once they have children and are now full time raising children and
have to earn extra money, they often leave the art business as it is
not stable enough to guarantee a steady
income. They leave the business to raise
their children, still paint a little but the pressure of life keeps
them away.
Once
the children are grown and she
decides that she wants to paint again, she unfortunately
has to start at the beginning and rebuild her career and this is very
hard.
The
male student on the other hand does not have to deal with this as
much and can continue their career even if they have a day job, it
sounds very unfair and in many cases is, so what does the female
Artist have to do?
Once
you come back into the industry understand that you are having to
start all over again,
but you have one advantage that your male counterparts do not have,
you can reinvent yourself, mostly they
are locked into a style and selling regime and
are caught, many are just factory
artists.
You
are not, you are free to pursue your career as you please.
The
pitfalls for women re-entering
the Art market is that they try and do it like they did before and
that is frustrating as it takes to long.
The
thing to do
is push the boundaries, don’t ask will it work, make it work.
If
the local Gallery will not show you, set
up your own gallery
on the side walk, you will get attention and you will get noticed and
that is what you want. If you wait around to be discovered, it will
not happen, so make it happen.
The
other thing you have to
do is produce work and lots of it.
You
have years to catch up, so every painting done is another one done
and this so important, you have little time to rest, paint.
Also
you have the freedom to market as you wish, you can again experiment
and do things differently.
Do
not let anyone tell you that you cannot do it because you can and do
not let anyone tell you there is a certain path to follow, there is
not.
Make
your own path and work hard.
You
do not need to do courses and get coaches, you are very capable of
doing it yourself.
Learn
what you need to learn, read that book, do the YouTube
seminar, listen to that podcast, it is all out there for you for
free, but you
have to find it, learn it and do it.
Finally
enter every Art show and Art competition
that you can, exhibit anywhere and everywhere,
join groups.
Be
the first one to walk up to strangers and talk about your work, have
your handout packs ready
to give to every single person you meet.
Name,
email and phone number on the back of every painting and give
great after sales service.
If
you do this you will get attention, connect
with people and build a following.
You
do not have time to do it the old way, so do it your way.
Use
the “thief” to direct you, it says no, you say go and ignore
criticism, it is hard but remember no criticism is good it is
designed to stop you, so just roll right over it and when you meet a
stranger who loves your work and wants to buy it, just say with a big
smile,
“I
did this, it’s for you.”
Empower
yourself, go forward and be the best Artist that you can be.
Please
feel free to share.
Watch
“ The Mark Art Show” on my Facebook page or please click on the
link below,
https://www.facebook.com/100002529820315/videos/1419552688139045/
If
you would like a free copy of my book, “Thoughts from an abstract
life.” Please PM me on Facebook and I will send you the link for
your free copy.
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