The sale and after sale service.


I was asked the question, what did I mean by after sales service?
I believe that Artists should give sale and after sales service and this is what I mean by that.
Every time we have an exhibition the goal is to sell and also to get the contact address of every person who shows interest in our work, email and phone if possible, so that you can keep the conversation going.
The paintings in the exhibition, please Artists put your name, phone number and email address on the back of the painting so you can be easily found by your buyers.
Also Artists must have their small exhibition handout packs ready during the show to give to those who take interest in their paintings.
In this pack there should be a short resume of yourself, photograph, the address of your studio, your email address and phone number, your Facebook account and your web site if you have one.
This is so important because if the buyer decides later they want one of your paintings they can contact you easily.
Once the show is over then you start the after sales service.
You have the email address of your buyers and contacts, now you must email them a short friendly note thanking them for buying your work or going to your show and ask permission to send them your monthly newsletter.
Getting permission is important because that gives you their consent to contact them and build a relationship and this is what we want, relationships with our buyers and potential buyers.
Once this is established you can now send them your monthly newsletter telling them of future shows, painting specials in your studio for your newsletter friends only, open days at your studio and all the studio gossip etc that you can think of, if you have cats and dogs in the studio include them it all builds connection.
No hard sell just a chatty newsletter about you and your Art.
Do this every month and occasionally a friendly email for each one of them saying hi and inquire about your painting they own.
If you do not have a monthly newsletter, start one and start building relationships.
The key to after sales service is building relationship off permission, they will become your friends as well as your collectors.

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