Value added.

 This means doing more than you said you would do, not less.

That you keep your promise or better you over deliver on your promised.

You said you would deliver in four weeks and you delivered in three.

I received your wonderful painting and you included a small gift for me and a beautiful hand written note thanking me and I am overjoyed.

You over delivered and that was not part of our contract and I am amazed, you made me happy.

Value adding is the secret to word of mouth.


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