The value proposition.

There are a lot of Artists who have experienced a limited amount of success yet never fulfilled their entire potential.

Success can be what stops some, they get some success and stop and hold onto it desperate not to lose it.

So they stop innovating and experimenting and never change and hold on as tight as they can to their success.

Then the game moves on, yes some die hard collectors stay with them hoping for a renaissance, but the majority of collectors move on because they are looking for the new.

This is why the concept of this is my style and it is what I always do makes no sense, this is a factory concept because they get a winner and keep pumping it out again and again and the Artist gets trapped in that style and when the game moves on the Artist is only known by those paintings.

That is why I always tell Artists that they are the asset, they are the value proposition and the Art is what you produce.

You are an Artist, not a style or a painting.

You are a living breathing creative with an amazing imagination and limitless potential.

If you are telling your collectors and followers what you are doing and why you are doing it and how exciting it is, they will come with you on your Art journey and buy your Art.

Artists are free now of the Gatekeepers, understand why they perpetuated these myths, it controlled the Artists but those days are

gone you control your own game now, you are the value proposition, innovate, experiment, story tell your Art and life and bring change.