Today’s opportunity.
Sales
is the reason that your Art business can exist.
If
you cannot sell what you make and you cannot pay yourself, then your
Art business will not survive.
Many
Artists hope that the sales process will go away and that they will
never have to sell to anyone and that they will find a Gallery or
dealer who will work the magic for them but the reality is that you
are your best sales person because you know your product best.
Invest
some time and money into learning to sell and market yourself online
and it will pay big dividends.
As
the Art Galleries get fewer and fewer Artists have to be able to sell
their own work.
The
wonderful thing about selling online or directly to the collector is
that there is no middle man and no commissions and this is a
wonderful opportunity for the Artist to build a stable business.
Now
is the time to promote yourself through video, blogs and showing on
Artist pages in Facebook and other platforms. When you show a
painting always tell a short story about the painting or what you
were thinking at the time it will engage the viewer and help bring
about a sale.
None
of this very difficult to do but it is time consuming and when you go
to do something different and challenging you will have to deal with
the “thief” and it will help you to make excuses as to why you
can’t do it or shouldn’t do it and if that does not work it will
try shame and ridicule to stop you, so prepare for the thief and when
it turns up you will know you are on the right track.
Grasp
the opportunity of the internet and use it to build your Art
business today.
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