Gallery exclusivity and contracts?
Question
“What
is your thoughts on galleries who want you to be exclusive to them. I
approached an art gallery in a city near me and was told if they took
any pieces I could not have any other outlet in that city. They would
have to be exclusive, even though they would maybe only take one or
two pieces to begin with.”
Unless
it is very small town I don't agree.
If
a Gallery wants exclusive rights to your work and you cannot show
your work in any other place in the city, they will really have to
preform for you and guarantee sales every month, which they cannot
do.
No
Gallery can guarantee money/sales unless you are contracted to them.
Some
Galleries put Artists on contracts and guarantee
a certain amount for the next few years and get exclusivity
with the Artist. The Artist guarantees so many paintings each
month which
become the property of the Gallery, if the Artist does not sell then
the Gallery carries the cost.
If
the Artist sells
the
Gallery gets the money and some Galleries pay a small commission back
to the Artist but this does not often
happen.
The big problem arises a few years later when the Artist is popular
and selling and their prices have risen, but the contracted amount
stays the same, a lot of Artists get upset with the Galleries over
this, but they signed the contract when they were unknown and needed
money and
now they are well known, because of the Gallery and of course the
Gallery is making money not the Artist. The way for the Artist to see
this is when the contract is over they are a free agent and can
capitalise on what the Gallery has done
for
them.
Do
I think the contract system is right?
Like
I described no, but Artists get caught up in it because they need
money and get exploited.
I
do not have any Gallery contracts with Artists.
Mentoring
and management contracts are different as they are not dependent on
sales or commission.
I
think the best way to work with the Gallery if they will agree is to
give them exclusive rights to the paintings they want
to
sell and you guarantee that you will not show those
particular paintings
anywhere else in that
city, but you can show your other paintings where
ever you want in that city.
The
only caution is that you make sure your prices outside of the Gallery
are the same as inside the Gallery, otherwise this could be a
problem.
This
way works well for both.
I
personally
would
not have Artists contracted to
any Gallery I am connected with and
as an Artist I would not enter into a contract with a Gallery.
Remember
this is
your
Art and your right to sell it how you wish, beware of contracts and
exclusivity.
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