Why buy that painting?

As Artists we some times get hung up on small things and forget about the major things. If you are a professional Artist then you need to sell, you need to understand your Art market and learn to market your original work into that market.

Many painters look at the market and see what is selling and then copy that or do something close to it and it sells, but this not Art, that is factory work and that painter will soon be forgotten.

Art is not about following the latest fashion or trend, it’s about getting your original Art in front of strangers and connecting with them building relationships and in time they buy your Art.

People buy Art for basically one or two reasons.

First there are those who are buying a signature and really have no interest whether it is a painting they love or not, they are collecting names.

The second group of people which is our market buy for another reason.

They buy because they want it.

As Artists we spend to much time worrying about the wrong things that most often the stranger is unaware of, people buy because they desire something and then they want it, most just say I like that, I want it and buy it.

We still have to meet the stranger and connect with them and build a relationship, but even all that does not guarantee a sale unless they want the painting.

Of course if you have done all I have said and they like you, then you have a far greater chance of them liking your original painting and then wanting it.

People seldom buy because they need something, most buy because they want something, they desire it.

That is the emotion we want to arouse when they see our original paintings.

If they desire it, then they will want it and will buy it.

We need to major on the relationship between you and the stranger, build desire for your original painting by story telling it enthusiastically and describe how much you love it, be emotional and enthusiastic it’s contagious.

Always be genuine, do not lie or exaggerate, people will see through that quickly and you not only lose the sale but your credibility as well.

People buy what they want because they desire it.