Selling #5.. “ Talk to the customers.”

I am at a loss at the sight of Artists having a group show that someone has gone to the trouble to promote and when the clients are present in the show, the majority of the Artists are cowering in the corner like scared rabbits.

I wonder what story these Artists are telling themselves?

That their paintings will sell themselves?

That somebody will take responsibility and do it for them?

Or has fear, the “thief” so gripped them that they are unable to move?

Always we must remember as Artists that the people who come to view our openings give us the gift of their precious non-renewable time to do so, even if they don’t buy something from us, just their arriving to support us is a wonderful gift.

So we must respect that and give them our attention, a warm smile and thank them for coming.

People like to be appreciated and in our busy world when someone goes out of their way to visit our Art exhibition so we must show our appreciation by talking to the visitor and being friendly.

Walk up and introduce yourself to them and thank them for coming.

Tell them you are an Artist and then allow the conversation to flow. Before they go make sure you give them an Artist pack so they have all your contact materials with them.

Yes I understand that it can be very scary walking up to strangers, because the thief wants you be safe and not put into those challenging positions, but you need to sell your work, that means talking and being friendly to strangers.

If you live by the brush then you need to sell your Art work, no sales, no money, no life.

Appreciate the time people use to come to see your show.

Warmly welcome them.

Thank them for coming, show your appreciation.

Talk to them about your work and build a relationship.

Always say goodbye and hand them your Artist pack.

At every Art exhibition that you show in, be that Artist that walks up to the stranger and say,

“ Hi, my name is …., I am one of the Artists represented here, thank you so much for coming to the show.

Would you like me to show you around the exhibition?”